I was lucky enough to get two copies of Engage! by Brian Solis. So, I'm giving away a copy on this blog. To be eligible to win, leave a comment (be sure to include your email address).
The book is a comprehensive collection of philosophy and advice on social media, strategy, brands, and business integration. What I appreciate are the info graphics that accompany most of the chapters. Brian has collaborated with Jesse Thomas over the years to produce compelling visuals of ideas. One you may be familiar with the Conversation Prism that has probably appeared in more powerpoint presentations about social media than any other graphic.
My favorite part of the book is Chapter 21: The Social Media Marketing Compass: Creating A Social Plan.
Solis notes in his book that his inspiration for the Social Media Marketing Compass was the term "moral compass," because the plan should include more than tactics. It should also define an organization's value system. Here's the definition:
"A Social Media Marketing Compass points a brand in a physical and experiential director to genuinely and effectively connect with customers, peers, influencers, and where they interact and seek guidance online."
Jesse Thomas created the information graphic below to illustrate the full concept. The book contains a detailed explanation. The brand is at the center. The concentric circles include players (stakeholders); platforms which are places where people connect online and off; Channels (activity on platforms) and finally Emotions.
Source: Brian Solis
The Social Media Compass is a concept, the chapter also presents a framework for creating a social media plan.
Hey Beth I am looking forward to reading this book, of course a free copy is even better. Chapter 21 looks like a winner, I am sure the entire book is a must read. tedhart@tedhart.com
Posted by: Ted Hart | May 06, 2010 at 05:35 PM
Hi Beth. This sounds like a really interesting book and is relevant to what we're doing at KindCoins. I'd love a chance to win your extra copy. Thanks!
Posted by: Bryan Vaniman | May 06, 2010 at 05:40 PM
Hey Beth, stopping by to say hi! Hi.
Love free stuff...
Posted by: Mary Beth | May 06, 2010 at 05:41 PM
Hey Beth! Love following you on Twitter (tyanaowings11), and would love to read this book. Right now I'm alone in the Social Media in our nonprofit front. Anxious to get my hands on anything that will help me educate others. tyanaowings@yahoo.com.
Posted by: tyana | May 06, 2010 at 05:46 PM
This book sounds like a must-read. It would be nice to be confident in the direction you are pointing, rather than feeling as though you are blindly trying to point anywhere at all!
Posted by: joanne Kay | May 06, 2010 at 05:46 PM
Hey Beth how to get this book, is there any softcopy,? we have small groups that are interested in learning about the role of social media in our city, in the Pacific islands, thanks
Posted by: Account Deleted | May 06, 2010 at 06:09 PM
I'm new to your blog. Looks like I joined-in at a great time. You're a great source of information as I am starting a small nonprofit aimed at educating other small nonprofits on the benefits of social media to their mission.
Posted by: Lori Shipulski | May 06, 2010 at 06:15 PM
I've been following you for almost a year now and Brian Solis for almost two. I'd love to have a chance to see his book.
Posted by: kayjay15 | May 06, 2010 at 06:42 PM
Just starting to study this field. So much to learn! I used to associate the word "brand" with greedy corporate marketing types promoting some lame product. So interesting that it is not just for the dark side, but for good works, too! cynthia@playatlanta.org
Posted by: Cynthia Gentry | May 06, 2010 at 08:54 PM
What a great give away! I'd love to read that book! It's amazing what is available to us now that social media has a life of its own. Feed the Web good things.
Posted by: Meggin O'Morrow | May 06, 2010 at 09:09 PM
Thanks for making this offer. Here's my entry.
Posted by: Joel Lignier | May 06, 2010 at 09:22 PM
Hi Beth! I am so excited for this book. I'm getting my Master's in Arts Administration, and over the next year I will be writing my thesis on online fundraising in arts NPOs (and how this builds communities-physical and virtual). Your blog leads me so many interesting places!
Posted by: Arielle Sherman | May 06, 2010 at 09:32 PM
I've been looking for something like this to help our state affiliate of the Learning Disabilities Association develop more strategic ways of reaching our stakeholders. Love the visual, and think it help us to develop our overall plan more effectively because it provides the needed graphic organization that we need so much.
kosobud51(at)gmail(dot)com
Kathleen Kosobud, past president, LDA of Michigan
Posted by: IDEAteach | May 06, 2010 at 09:47 PM
Hi Beth! sounds a great book indeed! :) I would be so glad to get a free copy. I will be awaiting. Here you go my email: linafraij@gmail.com.
Thanks!
Posted by: Lina | May 06, 2010 at 11:02 PM
Hi Beth!
What a terrific book to pass on to my local non-profit, Blue River Services...http://www.brsinc.org/... staffed with 2 employees they are tireless in their efforts to get donations and to work with their clients.
Charlene Burke
charlene@searchbyburke.com
Posted by: Charlene Burke | May 07, 2010 at 04:07 AM
Hi Beth! I have only recently stumbled across your blog, thank you so much - I have now got a lot of reading and catching up to do! Would love to have a read of the book too.
natalie_robinson81(at)hotmail(dot)co(dot)uk
Posted by: Natalie | May 07, 2010 at 04:11 AM
Hi Beth,
I have been winning a lot of books lately so I hope that I win this one. On my blog The Invisible Mentor I do book reviews, so this would be right up my alley. I have a few other social media books to review.
On a more serious note, I am interested in hearing what Brian has to say about Social Media Marketing Compass which he got the idea from moral compass. In my book, some of the interviewees talk about having a moral compass, which is important because you know where to draw your line in the sand and you know what you will and will not do in different situations.
Thanks for offering to give up one of your copies of Engage.
Posted by: Avil Beckford | May 07, 2010 at 05:41 AM
Sounds like a great book that could allow me to help coach our 80 chapters on their use of social media. In fact, I think I may take advantage of that social media compass above in a webcast next week.
Posted by: Zak | May 07, 2010 at 05:43 AM
Sounds like a great book. Keep up the good work Beth!
Posted by: Allison McGrath | May 07, 2010 at 05:52 AM
Thanks for the opportunity Beth! I've been wanting to 'engage' with that book and been very interested in reading it! Sounds like a great source of information :)
Posted by: Elsie | May 07, 2010 at 05:54 AM
Thank you for the continued information Beth! I've just taken on the task of social media managing for our small advancement department. There's so much to learn!
Posted by: Sarah Donaldson | May 07, 2010 at 05:56 AM
Would love to read the book! rwizenfeld@metcouncil.org
Posted by: Rochstar | May 07, 2010 at 06:08 AM
Hi Beth! We met at the NTEN conference. I love getting your blog as it's been so useful in helping me to promote both Techbridge and the Atlanta NonProfit Professionals group. I am the marketing chair and responsible for creating next year's social media plan for ANP and would love to get my hands on a copy of this book! Thanks and have a great day!
Alissa
Posted by: Alissa Cook | May 07, 2010 at 06:08 AM
You and Brian are both so generous with sharing innovative ideas. I'd love a chance to read Brian's latest book! christie.goodman@idra.org
Posted by: Christie Goodman, APR | May 07, 2010 at 06:14 AM
Sounds like not just a valuable addition to but an evolutionary step in thinking about these {emerging/converging/diverging...amazing} fields. Would love the chance to read it!
joebrown at sloperesources dot com
Posted by: Joe_brown | May 07, 2010 at 06:15 AM