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I love retweets and the support it demonstrates is flattering, but I know people are reading articles they tweet less and less. Would love your thoughts on bridging the gap from tweeting to reading-- or I'll even take "skimming" the article!

I've thought about quizzing them-- or even putting something at the bottom of the article that says "I've read should you" :)


I'm curious... what value do you think this offers? It may or may not be useful information for you, but what (if any) value does this bring to a non profit or average twitter user?

There are many reason's a person may RT one of your tweets, and some of those reason's have nothing to do with the content. I like Dan Zarella's approach in his "The Science of Retweets". If I recall, he analysed retweets of many different people, not just his own account.

I would, however, be interested in learning how you measured your retweets. This could certainly be an interesting project for a non profit to undertake to determine what their followers are most interested in and/or what they are doing that has the most reach.

FYI - it's ashame you don't reply more often. I stopped following users based on how often I see replies on their twitter page. I want to follow people who communicate and have conversations using Twitter. I want to feel like I'm getting to know the person, beyond the content. Many of my colleagues feel the same and have stopped following Twitter accounts and blogs, specifically because the well known auhors don't reply, respond and communicate with their followers - or if they do, they only respond to other "well known" followers.

I wonder how many potential clients, followers and opportunities you're missing because you've chosen this direction for your Twitter activity?


I agree with Laurie. I don't see any problem with tweets that are replies or questions to specific people. This lets people see that you're personable and accessible. I've actually discovered interesting Twitter accounts or dialogues just because I was curious about what two other Twitter users were talking about. Replies and the like may not get re-tweeted, but they have this other humanizing value.

However, some people spend ALL of their time on Twitter with @ replies, making their profile into dozens of disjointed conversations. Which IS annoying.

Aaron Schoenberger

Excellent article and thank you for sharing! I'm fairly familiar with Twitter, receive 50+ RT's on average, but know there is more out there. I can't wait to see what the future has in store for Twitter.

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