Social by Social is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. Whoever you are, it shows you how to take technology and turn it into real world benefits. The authors include two dear friends and colleagues, David Wilcox and Amy Sample Ward.
I purchased a copy and read it when it first came out, but rather than write a review I wanted to do something special for the book. I brought to India to place it in the hands of Rufina Fernandez, CEO of Nasscom Foundation. I'm sure that after she is finished reading it, she will spread the ideas all over India. And, what's nice, is that it can be done inexpensively because the book is a free download!
Thanks so much, Beth! I'm so happy to hear the Social by Social book is moving from hand to hand, helping people around the world :) I've given a copy to a friend in India as well, and hoped for the same thing: that the content can easily be shared within organizations and across the sector thanks to the free download!
Really appreciate all your support.
Posted by: Amy Sample Ward | February 22, 2010 at 01:10 AM
Looking forward to see how the book impacts the Indian social mediascape...
Posted by: Becky | March 04, 2010 at 03:56 AM