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« Twitter Is A Network Weaver's Best Friend | Main | Pepsi Refresh Project: An Insider's View - Guest Post by Bonin Bough »


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Daniel Buckley

Thank you for this post - I love the idea of holding excersizes that can illustrate how social media can be used. It's perhaps the most obvious answer, but the best way to sway skeptics is to show real measurable results. I handle the social media efforts of the Food Bank For New York City ( and to be honest I used an "it's so easy to do that we might as well be doing it" to get the Food Bank on Twitter.

But it was when I was able to show how we were retweeted a few times after a roughly 5-minute investment posting a few tweets about a Whole Foods event that I was able to truly get a few doubters on board. While we only had about 350 followers at that point, those retweets helped us reach an audience of up to 5,000 people. If it can help others make their case, here's a blog post I wrote that describes the experience:

Daniel Buckley


Catching up on things Beth and so happy to get a chance to focus here. What strikes me about the action is it is very much a focus on a learning process (the lost "p" word) that helps the connections and understanding happen. Even the research shows that the quality of the process has a direct impact on the quality of the outcomes and yet the focus is often overly on the content. I appreciate the blend of concept, stories and hands-on action and adding a Wiki resource page is a great follow on.

My colleagues and I are working with linking our conference workshops (F2F) and our online workshops (webinars) to discussion groups within a Ning community (grown now to over a thousand members). I'm not sure how it will turn out but we are aiming for deeper engagement using the online groups to compliment the synchronous work. Thanks again for an inspiring and informative post.

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