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your post is helpful and informative

Zach Wales

Thanks for the insightful post, Beth.

On Monday I had a thought provoking discussion on this subject with Outi Flynn over at at She reminded me of the sober reality that "if you know one board, you know one board." In other words, you can't reap the benefits of peer-to-peer, social media-powered board accountability overnight. Each board is its own culture, and with gradual baby steps, you have to make social media a part of that culture. A great litmus test is the paperless (online) board meeting -- it's efficient, progressive and innocuously pre-social media. From there (or after several of those), you can introduce more sophisticated, interactive systems.


Collaboration and feedback from investors are the two easiest ways to use SM in the board room.

Bill Rice


You are so right on. We are helping several companies "socialize" themselves online and it is always a bad assumption that everyone even knows what you are talking about. At first we would rush in with policy and how-tos. Then we realized executives didn't even know what this was (typically). As a result, a feeling of ignorance and/or mythology around social media made them reject it out of hand.

"Start with a demo"--this was the key to changing the tide.

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Social media greatly affects a big part of the business. I'm sure social media will be optimized for that.


Melinda Lewis

I would just add that, of course, a nonprofit Board has to WANT to be transparent and accountable--in other words, the tools are only that, tools, and we have a challenge, within the sector, to get Boards to adequately buy in to the ideas of Board transparency and accountability, as goods, so that then we have, I think, the 'easier lift' in getting them to adopt some tools that will take them towards what they agree is a valid goal.

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A great litmus test is the paperless (online) board meeting -- it's efficient, progressive and innocuously pre-social media.

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