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Andy Amsler

Great post. I'd be intrigued to know how they interpreted the results of their A/B testing and how the results of the tests were applied.

Melinda Lewis

The Ocean Conservancy apps seem like particularly good examples of understanding FB's "culture"--what people like to do on FB and how they spend their time there (connecting with friends, checking stuff out, recreating) and making your cause fit that, rather than trying to cram people into your content, even if it doesn't make sense for the medium.

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