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May 2010

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I have been recently appointed as Director of Social Media for my Atlanta Philharmonic Orchestra. This was done after they had set up Twitter, Facebook, MySpace and YouTube. This is the perfect springboard for our community orchestra. Thanks!

Marc van Bree

Great to see it's of use! Of course, the survey looked at larger budget orchestras, but that's not to say there are no lessons in there for community orchestras.

Your enthusiasm is apparent. I'm sure it will translate to a genuine approach to your social media efforts. Looks like you are building up a great community.

Best of luck! And don't hesitate to contact me if you have any questions along the way.

Scarlett Swerdlow

Marc, thanks for sharing! I've passed this along to our network of Illinois artists and arts organizations at I imagine your findings are relevant not just for orchestras, but many cultural institutions. Thanks again.

~Scarlett Swerdlow
Arts Alliance Illinois


Scarlett, thanks much for posting it on your Facebook page. I'd love to hear about some great case studies at other arts organizations.

I signed up for the Facebook page and newsletter (honestly, I can't believe I hadn't done that sooner). Don't hesitate to stay in touch.

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