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Awards, Nominations, and Board Memberships

May 2010

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Peter Farber

I now count myself among those reinventing themselves for the job market, and as a social media fund raising/membership consultant for small to moderate size non-profits in the New England area. Per our conversation, earlier this week, social media offers tremendous opportunity for the small to moderate non-profit.

I've immersed myself in this topic, following and reading everybody and anybody who can shape my knowledge base and perspective. I have no illusions about the objections and challenges in this endeavor, but as a non-profit manager for over 20 years, I read the writing on the wall.

These books - and with limited resources I would not otherwise be able to afford them (starting to sound like Queen for a Day (old tv show)) will encourage me and stimulate my thinking to develop strategic new models that will be attractive and work for the small to moderate organization.

Peter

Rob van Alphen

Hi Beth

Finished university a couple of months ago and now working as a consultant at interactive agency LBi. Since I am mainly working on social media strategies for clients these books could provide great insights & inspiration from respected leaders in the field.
Already had 4 of these books on my Amazon wishlist so that would come in handy as well! :)

For 2010 I hope to improve corporate communications (both internal & external) for clients to better build relationships with their key stakeholders.

Best
Rob

twitter.com/VioLetSkieZ

Hi Beth :o) My social media plans for 2010 are as follows: I'm currently working on building a website that will help me promote some of my writing. I'm not a published writer, but I hope to be some day! I am extremely green in the ways of social media so I'm trying my best to learn as much as I can in order to really begin interacting on the web. It's all about the connection! Next is a project that is near and dear to my heart. I'm a dog lover and I am very fortunate to know other dog lovers that are generous. I am hoping to start an organization in my home town of Orlando, FL that will allow me to rescue, help feed and vaccinate stray dogs. There will be much in the way of adoption events and the social media will be the biggest aid to that endeavor. I really need the assistance in learning how to get this done in the most effective way. Thanks!!

Charles Westcott

I appreciate all of the work you put into writing your book & I am looking forward to reading it. I am posting my plans for using Web2.0 and social media in 2010. I plan to help those with developmental and physical disabilities form meaningful connections with their families, as well as their larger communities, through work with non-profit service agencies. My work involves directly assisting adults with disabilities in improving their physical mobility skills, and by extension their interpersonal skills. I believe there can be a great benefit to this population by integrating them into a social media community. Often the effects of isolation and depression affect individuals in more detrimental ways then the disabilities that bring them into the social service sector in the first place. In my experience, individuals with disabilities can benefit from a social media presence by increasing their opportunity to be seen and heard in a social setting, and thereby decreasing their sense of isolation and “differentness”. It is a simple idea that is already expanding social horizons for many individuals with disabilities, and bringing a welcome sense of empowerment to them and to their communities. I hope that people reading this will encourage and assist those they know with disabilities to take a first step, maybe open a facebook page, and work to create community that is inclusive of the disabled and their families through their own use of social media platforms. The book “Connected ” (Christakis and Fowler, 2009) has an excellent discussion on the relationship between social relationships and their impact on health within the larger community. I think you would find it very interesting. Again, look forward to reading your book and becoming more informed. I also plan to use the following site to broadcast my message: http://www.claim.io/welcome/?affiliate_id=30

Louise Cloutier

Y'know.... It seems to me that the people most deserving to win such a contest, people with very clearly thought out social media plans, are the people who've already read these books and many more.

These are fabulous books, I agree, and it's a wonderful opportunity to provide support to the community. Best of luck to all the people responding --and thanks for your blog and your dedicated work. Yay, tribe!

twitter.com/RiverwoodWriter

Plans for 2010:
Both for the Shenandoah Community Foundation and for my own small business, I plan to create a Facebook Fan Page and start a blog.

Why you think these 7 books will help you:
These books will help guide me creating the authenticity and connectivity I want to convey and teach me how to add as much value as possible to any content I share through these media.

If I won these books, I would also write a book review on each one. These reviews would be shared with all our sister community foundations throughout Virginia as well as with the International Association of Home Business Entrepreneurs, for whom I am a writer/editor. These messages need to be heard.

Thank you for this opportunity!

twitter.com/City4ster

I am a City Forester involved on a national level with my professional group and because of the high visibility of my new work... I need to learn a new way to reach people. I am the first forester anywhere starting a new program using trees as environmental tools to help cities manage their environmental impact and while this sounds like common sense... all cities think of trees as something to prune or clean out of the street after a storm... first... then second on what they can use them for in terms of quality of life or climate change. So... A lot of people are watching but I can only fly to so many conferences or write articles. I need another way to reach people.
I recently attended a National Arbor Day event where we had to sign pledge cards and promise to advance our jobs in some way by nexts years event. I signed up and said I would learn to social networking. Over the last few days... I bought an android phone, signed up for twitter, three different e-mail accounts, and created a word press blog. Now I need to figure out how to use all this stuff! Help me! I want to be the best at what I do and I am in the perfect position to advance my job, my profession, and hopefully engage as many new people as possible. I wont make more money but maybe more trees will get planted and that makes it all worth while!

Cynthia

I just became the managing editor of GlobalShift.org which is all about young people working to make the world a better place. I'm so impressed by the knowledge and talent of these high school and college students so I want to make sure everyone gets a chance to read what they have to say. We've got the Twitter and Facebook accounts going, but I want to take it to the next level. These kids are trying to save the planet, the least I can do is get them some publicity.

www.facebook.com/profile.php?id=552261939

Beth, you got me/us (Cyber Cafe @ Malden Square and Tri-CAP) started in social media several years ago. I've drunk the Kool-Aid and we've done a lot more since then. For 2010, we are moving further forward (changing Tri-CAP to a JOOMLA! site for one) and these books would help us a lot. It would give us a lending library within the organization so others can become more tech savvy. It would also give me better tools to help several other organizations I've been working with to introduce social media tools. They are small, understaffed, and underfunded. As partner organizations, it's important to us that they continue their mission, and social media tools are an important avenue to that goal.

So, Beth, thank for your past help. Your blog is one tool I use a lot and recommend to others. But I am alone and need more tools to help educate my peers who want to help but are just a bit behind the curve. And doing this is not even my job, which by itself is a very long, intense day every day. I'd love to win this library!
claire

steve Garfield

Hi Beth,
My book, Get Seen: Online Video Secrets to Building Your Business will be coming out in January. Along with continuing to share information about putting video on the web, I'll be learning about promotion.

I'll be reaching out to bloggers, authors, PR, social media, newspapers, magazines, TV and radio to get the word out about my book.

I've got a background in radio, and some tv production experience, so it will be interesting to be on the the other side of the fence.

It will be interesting to see which methods directly lead to more book sales.

If any of your readers want to help, they can find me at http://stevegarfield.com where there's a link to the book site.

Can't wait for you to read the finished book.
Thanks,
--Steve

Erin Amundsen

My social media plan for the year is two-fold: Build my business profile and presence not only virtually but locally. After having a virtual business for 2 1/2 years I want to bring my services to local customers. I need these books to show my how to do that and make my business the powerhouse I want it to be!

Johanne

Hello,

I'm actually working as a Social Media Manager for an NGO, but my contract comes to its end, and I'm planning to become a self-employed videoblogger/social media manager. I'm now working on a Social Media Strategy for my organisation, and as soon as my contract will be done, I'll start working on a business plan for myself. I think those books will be a big help for both of those projects, even more since, as a self-employed person who just start in that way, I won't have much money to get new ressources, and those kind of ressources you offer are usually not available in librairy soon enough ! Thank you !

Johanne

Judith Haemmerle

We're starting a new museum! Because our stakeholder audience is all computer literate, we are planning to do all our fundraising online. I strongly believe that it's possible to build a community that will become a strong base of supporters with less impact on the environment, so this may be the first truly green marketing/membership campaign. These books will either help us get the best possible start or convince me that we're crazy (not that being crazy will stop us). If we succeed, we will provide a model for other small and startup museums without the resources for expensive marketing campaigns. And we're planning to succeed.

Audrey Watson

I work for YES! magazine (powerful ideas, practical actions), and we're specifically trying to figure out the role of social media as it relates to independent media. In 2010 we'll continue our Say YES! Saturdays on Twitter ( Say YES! Saturday —what are you saying YES! to that helps build a just, sustainable & compassionate world?), we have a facebook fan page, but we're trying to figure out what next? How can we most effectively change the story that corporate media promotes? We support and connect individuals and communities working for a world that works for everyone, and social media seems like a way to really get that connection and involvement happening. There are so many possibilities and solutions out there that just need to be communicated (get the people all over the world talking and sharing their success stories and solutions).
Beth's library of books would be food for our team to continue learning and creating change.

Erik Deckers

My social media plan for 2010 is to actually improve my own social media footprint in the Midwest. My goal is to become a more sought-after speaker and consultant. I currently own a blogging services company, and while it's a fun business I really enjoy, I want to build my popularity as much as Jason Falls, Doug Karr, or other social media notables.

I also want to write my own social media book, and these books will give me ideas I can steal, er, build upon.

www.facebook.com/profile.php?id=552261939

My agency is the area's anti-poverty agency, providing advocacy, community organizing, pro bono legal assistance, housing assistance, fuel assistance, weatherization, child care, Head Start, free financial education and tax preparation, even special "matched" savings accounts so people can develop assets, signing them up for health care and food stamps, and a walk-in computer center for access to and training in the technology.

Working with low-income and very low-income clients, as well as consulting to small non-profits who have similar clients, I need social media tools to help us all be more effective in reaching our clients, funders, and other stakeholders.

My own work has benefited tremendously from social media tools and I am educating these organizations about social media now, even as I learn more about them myself. That process is slow. Each organization is understaffed and funds are tight. No one has the title of Marketing or Media or Communications anything. Very few are technically adept. Many stakeholders are in the same boat.

For some, social media is that "new thing" everyone talks about. The same is true for many clients, so educating the organization is also about helping them understand that clients will use social media without needing to know all that we have to learn about it.

Clients just want a way to communicate with us and each other in a way that helps them get what they need and/or want. We need to reach them with multiple channels of access and Web 2.0 & social media gives us more options.

My own agency is moving from a traditional website to a Joomla! website, based on my research and urging. I've set up a Joomla! website for one of the other agencies. We are starting a blog for patrons at the computer center to communicate with us, each other, and to invite others in. (Beth, you started us on this path several years ago, getting us to blog our resource lists!)

I've gotten some of the community networks I'm with to use online collaboration so we can work effectively between monthly meetings. I use Google Docs and am training volunteers in their use so they can help me with my projects. In the computer center we're mentoring to our volunteers so they can mentor to clients.

Winning these books would not just help me, but as we learn, they'll learn. They also can teach us, as will our clients. Developing a lending library, starting with these books, can help us with that process.

Braden Young

2010 is my year to hit the ground running in social media! I have put my brand off month after month to only see others get ahead.

Graduating not to long ago and starting my life in the marketing world is tough. So i really do think these books will help push me and pump me up to do something big in social media!

Please help someone new to the working world build an awesome library!

Katy

I work for an environmental non-profit that's been dabbling in social media for about a year (basic profiles on Facebook etc.), but I'm pushing to ramp up our activities in 2010 and beyond. I want to make social media an integrated part of our advocacy and fundraising campaigns as opposed to its current status of an afterthought.

We're just hitting our next round of 5-year strategic planning, so now is the perfect time to not only look at 2010, but even further down the road. We'd been at the forefront of web and online tech for awhile, but have started to fall behind when it comes to social media innovations--an issue I plan to tackle this year and beyond. I've been working to show top management that the Internet and social media aren't just the next step in media evolution but a different form of media entirely—instead of a broadcast model, it creates a participatory public space that allows for communications to flow multi-directionally. We can use this to deepen the engagement of our supporters, creating stronger ties to the organization and helping to further programmatic campaign goals.

And I can use these books to help us get there!

Corey Berrien

I work for the nonprofit, Hope House Foundation. We are the only organization in Virginia that supports adults with intellectual and developmental disabilities in their own homes.

We have recently begun our web 2.0 efforts, building friends through Facebook, Myspace and Twitter. After cultivating our friends for over 6 months we are going to call them to action in order to support our Annual Fund campaign.

These books will provide us with more information on how to effectively call to action without alienating our friends; build stronger relationships; and plan for upcoming campaigns.

Erin McMahon

As always, Beth, your commitment to giving back to the community is admirable and appreciated.

My social media plans for 2010 involve 1) developing my own knowledge and skill set, 2) helping to develop a strategy for my organization- Metro United Way in Louisville, KY - and 3) teaching within my organization to develop the knowledge and skills of others.

I believe my new library will help me achieve all three things by prompting me to:
- FOCUS my personal learning in social media.
- ADAPT my existing social media strategy based on the new things I learn and ideas I have as a result of reading the books.
- GIVE BACK by reporting out on what I have learned and how I am using the books, both internally (within my org.) and externally (with all of your fine readers!).

Or, if I had to say it in a haiku:

GETTING A NEW SOCIAL MEDIA LIBRARY [title]

If you share with me,
I will listen, learn, adapt,
AND reciprocate!

Shawna Gnutel

What an awesome library! We would certainly use these resources and share these amazing books with other charities and nonprofits!
I am the Associate Director for the Edmonton Chamber of Voluntary Organizations in Edmonton Alberta. Our social media strategy/ goal for 2010 is to continue to build an online community and to promote our 100+ memberships. We've only been using twitter since August and so far, it's been a fantastic vehicle for sharing valuable info & to promote our own services as a capacity building organization.

Andrew

Hello Beth,

I'm a new grad finishing up my degree in retail business and entrepreneurship & innovation at Ryerson University. I've always been a very creative and imaginative individual with this feel this overwhelming feeling to create and be apart of something that will have a big impact in this world. I've been following the social media experts in the past few months and on Nov 11th of 2009 I've now realized where I want to be.

Social media is a platform I believe will allow me to have that impact in our society. I can envision the many possibilities of its power and I will learn to maximize it's potential. In 2010, I'm seeking a company where I can develop a social media strategy to expand their reach to their customers and develop an crowding sourcing platform to deliver better customer service, develop a R&D component and increase overall customer participation and satisfaction. I began to take an interest into these authors and would love to dive into these books to learn form their insights.

Thanks for the opportunity. It was a great idea!

Andrew

Jeff Brown

Beth -

I work for a non-profit Nashville radio station that is part of a larger company that syndicates content to our own and other radio stations across the country. Right now, social media efforts within the company are scattered and all over the map. No two stations are on the same page.

In 2010, I hope to be the one to lead a more laser-focused social media charge across the company. I want to help steer our efforts so that they are unified and in sync whereas, right now, each station's social media-related tactics are just that, tactics, without much thought given to strategy.

So far, I've been successful in positioning our station locally as ahead of the curve in emerging media and thought leadership but relish the opportunity to spread this mindset company-wide. Radio's future, like newspapers, magazines and TV is in doubt. I believe these books, two of which I'm reading now, would be an excellent starting point for me in plotting our next course. With them, I believe I can succeed in helping make radio relevant again.

Thank you for the opportunity to participate.

Maureen Ward Doyle

What I propose to do with the library you are offering is read it, try it, share it, and let you know how it works for me, my colleagues and the people we influence.

I am the director of a non-profit that promotes open museum practices, and we are in midst of launching a free service for arts organizations: a web site that permits any museum to create a participatory exhibit space and social network centered on the museum's collections. The museums, which "blog their collections, one thick object at a time", are aggregated in a single destination site. Imagine a kind of Facebook and Blogger meets Flickr Commons. Or a Brooklyn Museum Posse for everyone. The site is fully functional (though under development) and public, featuring the content of pilot museums and two of our first six charter partners.

The purpose of this site is to help museums do more effective outreach, by providing a design and feature set that integrates social media, and training and support for curators as they learn to use the the site in conjunction with the media they choose. Each museum has walls for discussion, and each object within a collection is automatically equipped with QR codes and links to social media (i.e. via embedded retweet and FB share buttons, a la Mashable). Access to the social networks of countless individual visitors, becomes as near as a click on a button. Outreach has the potential to grow exponentially and even go viral. But as you know (along with your fellow experts in the social media biz), it takes more than access to create a successful social media network. It takes content, strategy and elbow grease.

Museums have rich content and the people to publish it. We've created a publishing platform with easy access to social media, and access that closes the digital loop by bringing the visitor back to the museum's content. Visitors have extensive social networks. Together with our museum partners, we will apply the elbow grease to connect the visitors and their networks to the museum and their content and people. But in order to make that connection, we rely on resources -- like this blog and the library you are offering -- to provide the inspiration, analysis and best practices necessary to churn out good strategies in a timely fashion.

So if we are lucky enough to win this library, we'll read it, share it and put it through a workout with a variety of collaborators, and we'll show our appreciation by pointing to your books, citing your ideas and telling you how it goes.

Maureen Ward Doyle

What I propose to do with the library you are offering is read it, try it, share it, and let you know how it works for me, my colleagues and the people we influence.

I am the director of a non-profit that promotes open museum practices, and we are in midst of launching a free service for arts organizations: a web site that permits any museum to create a participatory exhibit space and social network centered on the museum's collections. The museums, which "blog their collections, one thick object at a time", are aggregated in a single destination site. Imagine a kind of Facebook and Blogger meets Flickr Commons. Or a Brooklyn Museum Posse for everyone. The site is fully functional (though under development) and public, featuring the content of pilot museums and two of our first six charter partners.

The purpose of this site is to help museums do more effective outreach, by providing a design and feature set that integrates social media, and training and support for curators as they learn to use the the site in conjunction with the media they choose. Each museum has walls for discussion, and each object within a collection is automatically equipped with QR codes and links to social media (i.e. via embedded retweet and FB share buttons, a la Mashable). Access to the social networks of countless individual visitors, becomes as near as a click on a button. Outreach has the potential to grow exponentially and even go viral. But as you know (along with your fellow experts in the social media biz), it takes more than access to create a successful social media network. It takes content, strategy and elbow grease.

Museums have rich content and the people to publish it. We've created a publishing platform with easy access to social media, and access that closes the digital loop by bringing the visitor back to the museum's content. Visitors have extensive social networks. Together with our museum partners, we will apply the elbow grease to connect the visitors and their networks to the museum and their content and people. But in order to make that connection, we rely on resources -- like this blog and the library you are offering -- to provide the inspiration, analysis and best practices necessary to churn out good strategies in a timely fashion.

So if we are lucky enough to win this library, we'll read it, share it and put it through a workout with a variety of collaborators, and we'll show our appreciation by pointing to your books, citing your ideas and telling you how it goes.

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