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« Guest Post by Steve Waddell: Systems Mapping for Non-Profits - Part 1 | Main | WeAreMedia: Help Us Crowdsource A Hollywood Ending »


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Beth - As usual, excellent post. As part of the NTEN site redesign, we've been thinking along these lines. How do we become radically transparent in a way that is meaningful to our community? I'd love to hear from you and your readers what's important to them. What should we make available 24/7?

Alex, aka Socialbutterfly

There could be more to say, but a place to look may actually be government as many government agencies are asking themselves similiar types of questions regarding the concept of "transparency." For example, CDC has its e-metrics dashboard available online for people to see anytime: It's an interesting cross that both sectors are looking at me much to think about. Thanks Beth and Holly!


I am all for transperancy but the dashboard still intimidates me! After two weeks of tossing it back and forth prior to our site design we finally decided no. Leaves too many variables uncontrolled in my opinion, but cheers to those who are not afraid of that!


Thanks for the great example Alex!

Great to see some orgs pushing the envelope here! Thx for sharing Beth. Thinking about Holly's question of what to make available 24/7...another way to ask the question is what are the most important or valuable metrics to publish? Going beyond high level membership and revenue stats which should always be on the dashboard, I'd say publish your social media and communications metrics.

Two reasons:
1) Everyone in the community can participate in improving those metrics, whether it's more active seeding of conversations, making it easier to participate and share communications and content, or creating more targeted groups and communication channels.
2) Even organizations with small budgets and staff should be able to leverage platforms and tools to auto-publish (or at least close to it) these metrics. Pulling together all the metrics in Holly's great dashboard may not be a practice that can be sustained by orgs with resource constraints. But we should expect social media and communications platforms to come with these dashboards built in IMO.


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