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I don't think it adds more to the noise. I think that local campaigns will flourish as other approaches keep sprouting to support their immediate community. We've seen it in grocery stores (I remember an ad I saw last night while buying some midnight munchies saying 'Thank you for keeping your money here') and helping others will be the new path. Interesting post Beth. --Paul


Is it just me or did this kind of thing used to be called the United Way? It's such a shame that that incredibly successful model seems to be going by the wayside...

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