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« GiveMN Raises $14 Million Online in 24 Hours! | Main | Guest Post by Heather McLeod Grant: MomsRising: What We Can Learn from New Online Models »


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Howard Lake

Fascinating. I'm reading this the day after I showed a group of fundraisers in Oxford how location-based search worked currently on Twitter, and, after their initial surprise, it generated some good discussion, not least on the ethics of such activities.

I suggested the possibility of charities/nonprofits with shops sending out discount vouchers to people within a given range of the shop(s), valid for one day or perhaps for a few hours only.

One fundraiser asked how she could reach easily all those people who appeared in a location-based search on Twitter. She didn't want to have to message each one one at a time, assuming that she found several hundred people.

I didn't have an answer for her, except to say that I was pretty sure someone very soon would have a service to do that. Looks like Foursquare could be the answer, or at least a step closer to that.

Jessica Kirkwood

Our friend at Social Citizen got me thinking about how Four Square could be used to reward location based civic engagement. For example, what kind of "rewards" could be granted to "The Foursquare Mayor" of the local foodbank or homeless shelter. Earning a ranking as "The Mayor" of a local bar can be rewarded with free drinks, but what rewards or game currency would work to incent competition around doing good?

John Haydon


Foursquare rocks! I'm still the reigning Mayor of Panera Bread in Watertown, MA!

I think non-profits would be smart to at least join and enter their org into foursquare. This way, their org shows up in searches and places on four square, creating yet another outpost for connections.


Ashley Schweitzer

I've actually been thinking about this topic a lot - both how nonprofits can use foursquare to engage their constituents (as an example, the MN History Center gives free admission to mayors of different historical sites), but also how we can leverage the tool for fundraising. Thanks for the timely post.

Sarah Richter

Fascinating idea for leveraging supporters and people simply based on location. Think about how people in a general viscinity of say, homeless people, could be moved to support homeless causes, etc. I've never heard of this tool before, but think that it is something to watch as a potential leverage tool for nonprofits. With the success of Give to the Max Day, Minnesotans demonstrated that they are interested in online tools and philanthropy.


Very interesting and timely in my own work. I am trying to bridge the gap intellectually between a national presence with an issue and tying local actions to that presence using geo-social networks. I assume that I am not the only national nonprofit grappling with this.

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