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« A Methodology for Learning from Social Media Pilots: Reflection | Main | Guest post by Brian Reich: GamesThatGive - You Play. We Donate. Charities Win. »


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Dan Dahlke

These initiatives are a step in the right direction. I hope more organizations jump on this trend.

Ann Douglas

I would love to see campaigns veering away from fear-based messaging to more positive, appreciation-based messages (such as what you're describing above). I read a tweet earlier this morning from @maggiefox which mentioned that trust is also becoming key in marketing campaigns:

@maggiefox If you don't trust a company, you won't buy their stuff. How trust is bringing marketing, comms & cust service together

It's my sense that consumers will have to be totally convinced that organizations are worthy of their trust/gratitude before they buy into and act on positive messaging (e.g., sending a thank you note, etc.) So part of the positive messaging campaign will have to involve providing proof.

Anyway, very helpful info, as always. I read your blog regularly because I find it helpful in my role as a volunteer member of a Board of Directors for a non-profit organization.

Joanne Fritz

So cool! And a terrific counterweight to all the rudeness and in your face tactics we're seeing. Better to encourage politicians than to yell at them. The eBay initiative should be a smashing success too. Think of all those sellers giving a small cut of their proceeds to charity. Maybe I'll dig around in my garage and get something up.

Makes me think of Gordon Gekko's line, "Greed is good" from Wall Street. How much better to say "Good is good."

In the work we are doing at 5 for Fairness, the bad news is so prevalent and overwhelming that it can feel disempowering to people. This is a good reminder that staying positive can really help people feel empowered and engaged - as does applauding their generosity.


Tom Bailey

There is often love in business already. People often find what they are looking for when they look hard enough. If you take out the top 15 percent of donors there would be massive challenges in non-profit and much of that money was created through corp. "greed".

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