The social web offers a welcome place for individual philanthropic activity (original homeless image by jlmccoy). New research funded by the Columbus Foundation, The San Francisco Foundation and The Saint Paul Foundation demonstrates that High dollar donors — especially 30-49 year-olds — use the social web, but have yet to be engaged by strong, trustworthy philanthropic organizations. This was among the key findings of the new research study, “Community Philanthropy 2.0,” conducted by Geoff Livingston, (as part of his fellowship for the Society for New Communications Research), Qui Diaz and myself.
The full executive summary is available for download. This version has much more content and statistics than the version we ran on Mashable last Spring! Jen McClure has good summary on the study on the SNCR blog
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