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Sue Anne

Thanks for the wrap-up. I didn't get a lot I didn't know out of the call, but then again I think that was more the fault of the listener (me!) vs. what was being presented. I get easily annoyed by things like a SprintConnect / other notification happening in the background every minute or two, and I was distracted by some other things.

Melinda Lewis

I appreciate the synopsis. I'm disappointed that there wasn't the discussion about the whole 'online supplants real-world' piece--my sense from the organizations I'm working with is that most people are either engaged in multiple ways or are new 'friends' through social media, not that their previously deeply connected activists are dropping back, but the possibility of that is very real and so potentially damaging to the larger movement-building goals that we can't afford to gloss over it in pursuit of tactics. All that being said, I've seen the most success with Causes when it's added to FB pages more as a campaign, something specific with a clear goal and a time limit, than when it's part of the wallpaper, so to speak.

Sheethal Shobowale

Thanks for compiling these great resources. I have passed them along to a local non-profit who asked for some help creating their Facebook page. I'm also looking forward to the analytics. Demographic and psychographic research is great.

Here is another resource for audience demo and psychographic info gained from your website by a company called Quantcast -

Scarlett Swerdlow

First, thanks for compiling the Facebook resources. It feels like serendipity because we just launched our Facebook Fan Page yesterday: We're going to get together as a staff next week to brainstorm ways to keep the page engaging (not just informative). These resources will be very helpful. I'm already amazed at how people are using the space. It might actually be to our advantage that many of our constituents are in a slightly older demographic than the average Facebook user, meaning their Facebook experience isn't as saturated with a zillion friends, pages, causes, etc.

On the issue of slactivism, it's a huge concern for us. We rely heavily on online advocacy platforms, like Capwiz, to get people involved in legislative advocacy. We hear all the time from folks how they appreciate how easy it is to get involved. The down side? A form email is way less effective than a personalized letter on organizational letterhead. Legislators and their staff know it only take a minute to click three buttons and send an email. They weigh the message accordingly. I would have to think a Facebook petition has even less weight with staffers (unless you reach a critical mass of signers in a swing district right before an election.)

I know the quantity of people involved is higher because of these tools, but I worry the overall quality of our work is less. It's sometimes hard to persuade someone to write a letter or schedule a visit when they know they can just send an email.

We always communicate that certain actions are more impactful than others. Maybe we need to do a better job by including testimonials from legislators or video messages from staff.

I've noticed Democracy in Action's SALSA platform has a way to assign weight to each advocacy action, so signing a petition may be +1, whereas sending an email would be +2, and personalizing that email content would be +3. while meeting with the legislator would be BONANZA!

I'd really love for this conversation to continue among organizers and people using online and social media tools for advocacy. Thanks for drawing attention to it!

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