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« Reflections on Social Media EPIP Workshop | Main | Guest Post by Geoff Livingston: Creating Movements »


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Jamie Favreau

I think people need to listen and know where the conversation is. With out listening you are just sending out a message into the oblivion.

I haven't taken this PR test for a PR firm to weed out its candidates. But in it, I feel it has missed the point. They talk about ghost writing for a CEO when everyone can write for the organization. Why ghost write for a CEO? Does not make any sense to me.

Plus, they have comments on how you would react on Twitter, Facebook or Linked IN. But they miss the point... because they aren't asking the person who would be monitoring the content if they know how to listen to whatever is being said.

I think you have to know how to listen, find out where your target audience is active, and then comment. Sure you are going to change status messages accordingly but if no one is listening...Will you get your message out?

Cat Lazaroff

Listening as a first step certainly is key - that's why Beth is pointing out that people who communicate for a living may have an easier time using social media successfully. We're supposed to know how to listen already!
But as a communicator, I'm finding that many of my colleagues have spent so many years communicating outwards only (sending press releases, buying paid media, etc) that we've let our listening and relationship skills atrophy.
I view this changed media/social media environment as an opportunity to remember why we became communicators in the first place - to help start, and participate in, important conversations. Social media simply helps us locate the people and communities who are having conversations that are meaningful to us, and then sharing information and ideas that will be meaningful to them.
It's exciting to spend more time talking directly to people, and less time talking to newspapers and TV/radio stations!


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