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May 2010

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« Guest Post by Ivan Boothe: Social change takes more than social media | Main | The Red Cross Created A Social Culture With Listening: Now, A Policy and Operational Handbook To Scale »


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This is a great post - I just added a Tweet at

I am the Founder of, which includes a platform that allows "online bundling." We have 24 educational institutions and charities as clients, and I know from being involved with each campaign that every dollar raised is the result of a relationship. The challenge is merely to use the most appropriate and effective technology to reach those people who you already have a relationship with, AND (as the next step) to get them to play a part in reaching out to people who you SHOULD have a relationship with.

Will Marlow
Founder and President, AlumniFidelity

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