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« Time Management Tips for Nonprofit Techies and Social Media Strategists | Main | Connected Futures: Connected futures: New social strategies and tools for communities of practice »


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David Fisher

Thanks for using (and crediting) my photo. Great writeup.


I would REALLY be interested in seeing what large nonprofits are doing in this area.

Your last point "If you are from a nonprofit and you want to facilitate or encourage free agent fundraisers or fans to help you or organize a charity event for your cause" makes me think about how it would be received by the general public.

It seems people really latch on to the Twestival, 12for12k, Tweetsgiving type fundraising, but these are all NOT run by large nonprofits. I wonder if people tend to trust these types of 'grass roots' fundraising events more??

Justine Lam

Were all those above events (Twestival) organized by their grassroots supporters/volunteers rather than staff at the organizations?
I feel like that is an important element to a successful charity 2.0 event -- building up an engaged and enthusiastic core of supporters that are willing to take ownership of a fundraiser and even create events themselves.

-- I have a question for y'all.
I'm starting to raise money for my nonprofit, Myelin Repair Foundation, which is trying to speed up research in developing a multiple sclerosis therapy. We just emailed our list about our effort to raise $100k for a clinical trial. Here's our landing page:

Also tried to publicize this via our Facebook Causes, Twitter users, and other social networks for MS patients.

Was wondering if you had any advice on how a super-small nonprofit like ours, without much brand recognition, could organize a Charity 2.0 event?

Justine Lam
Internet Strategist
Myelin Repair Foundation


This is the strategy information that I wish I had humbly offered up to the Dallas Twestival. It is late, I know, but I offer these bits of strategy in hopes that I might be a better participant the next time we tweet up.

1. Order the schedule of events in a way to make a direct appeal for gifts. Many people who attend a fund raising event simply need to be asked to give. Most attenders are prepared to be challenged to give over and above the ticket paid for admission.

2. Tipjoy was a great tool we could have used, while at the event, to secure additional gifts and pledges. A group-led event of being guided through the donation process (tipjoy or whatever) would have possibly garnered attention and small donations from passer-bys.

3. When I saw the big screen at the event, I thought for sure we would use it to watch the #dallastwestival or #twestival feeds. It would have bee a clever way to corporately watch the community interact with those who weren't able to be with us in the flesh.

4. Use the event to coordinate a strategic appeal that leverages the networks of our assembled twitterati. Many people will give when they hear a specific, impassioned appeal from a friend. If we took a few minutes to do our own little twitter bomb on our own networks, guided by the emcee, it would be both a fun group activity and a great way to get a few additional gifts.

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