Mapping Social Media Strategy to Metrics: Listen, Learn, Adapt #09NTC

Mapping Metrics to Strategy

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Yesterday, I facilitated a session called Mapping Social Media to Strategy.  Here's the description:

The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies.

Takeaways:
1. How to listen to improve the results of your social media strategy implementation
2. An understanding of the right metrics to use and how/when to incorporate qualitative information
3. An introduction to analytic tools and individual/team reflection processes

The panelists included Sarah Granger, Danielle Brigida, Wendy Harman, and Qui Diaz.   Some of my key takeaways from the session:

• It was really great to have this session after Clay Shirky's keynote because we took a deeper dive on the themes that emerged.  Specifically,  the them of informed failure.
• The "Oprah" style worked really well. I wanted to get away from the expert at the front of the stage and have an informed discussion between panelists, audience, and myself.  
• Didn't have the right Oprah set up for the mic, but it worked.  My fault for not requesting it or rather waiting until the last minute to test a new delivery format.
• The discussion was fantastic. I'm glad that at least two really smart people I know of were live blogging.  Jana Byington Smith from ROI Philanthropy lived blogged.  Amy Sample Ward captured great notes
  
• It gave me an opportunity to think about how to reteirate the content for a full-day workshop I'm doing in Chicago in June.
• The secret sauce to this format is not over rehearsing - get people who have in the trenches experience, ask them to prepare sound bites for the questions.
• I like delegating the tasks to others in the room I know - like keep timing, take notes, share knowledge. 
• As much as possible, I tried to avoid the Q/A ask the expert - by getting audience to share what they know both in the room and the back channel.  Here's the unique   That's the richest.
• Good feedback and sharing on the back channel using custom tag #ntcmap

As promised, here are some of my collections of posts/resources on this topic:

Social Media Listening Bootcamp Wiki (my personal learning space)
Riffing on David Armano's Listen, Learn, and Adapt
WeAreMedia Wiki
Considering the ROI
Listening
Tool Box

Update: 

Podcast by PodcstedTecnologia

Boston Interactive Blog live blog

Ask Debra did an awesome job of getting notes - kudos

Rob Cottingham's Visual Notes

John Haydon did an excellent interview with Wendy Harman

Comments

[Rachel Happe]

More excellent content Beth (how do you do so much BTW?!!?)

Thanks for the shout out as well - I'm flattered.

[Beth Kanter]

@rachel .. you're welcome, anytime. Your work and thinking extraordinary - I'm lucky to have connected with you.

[Dtecnologia]

HOla te invito a esuchar un podcast dtecnologia

entra aqui : http://podcastdtecnologia.blogspot.com

[Ryan Quiel]

Great presentation at NTC. Between Clay Shirky's keynote and your first session, I knew it was going to be one killer conference delivering meat, not fluff.

[iven]

NISE

[Therese]

Great Contnet as always, need to come back and look through all the other relevant posts.

[Aaron Lee]

Hi,

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There's really nothing to lose from participating. Widget loads fast, links are "nofollow" so you won't get any bad neighborhood, 9 colors 2 sizes to choose from to match the design of your website.

Take a look at your convenience.

URL: http://www.businessminder.net/about-entrepreneurs-connect

Kind Regards,

Aaron

[Barbara Kelly]

Hi Beth: You picked up on what I thought was a key message in Clay's comments, how "informed failure" is one critical step on the way to success. My colleague in London had met Clay at an earlier conference and so I was thrilled to catch him afterward--and really look forward to NTEN's follow-on via "ask the expert" session. I hit two of your three NTEN sessions, so walked away happy. (Will follow-up with you separately on an idea related to the upcoming Cause-Marketing Forum.....) Barbara