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Hanan Cohen

On the other hand, not everything can be decided in advance and be measured.

It will be interesting to see if the Most Significant Change evaluation method can be applied to social media efforts.

Social Media Strategy

I feel the big benefit for Non profits will be in detailing exactly what the non profit is doing and demonstrating to contributors exactly how their contribution is being put to good use as it happens. It's nice to get a newsletter every now and again with updates, but sites like twitter can keep contributors up to date and assured that our donation is being put to good use.

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