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May 2010

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KyNam Doan

There's one more benchmark that you may be interested in - your performance in relation to others in your market space. That's one of the major ones I'm starting to look at. I've identified my primary competitors and following their growth as well.


Beth Kanter

That's a good suggestion, however with nonprofits - comparing ourselves against each other has been the best thing to do. It sparked some debate. But, I think it might be interesting to raise this again. Not as a competition, but more as a way to increase community knowledge. When I presented at e-metrics, KD Paine presented to - she said something in her presentation that amazed me. The industry average for comments on university blogs is ... .I would love to know what that is for nonprofit tech blogs .. Thanks for that insight.


I think you may consider the alternative situation.. if you had not blogged, what would you have done, would you have mailed, what would you have missed? Ofcourse it all relates to the goal of your blog- if it is to build a reputation, you can also look at metrics like clients contract you get through blog contacts and number of times your blog gets mentioned on professional lists of bloggers...

ps and my blog is a spin-off from your blog!! how do you measure that spin off?

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