The Tyson Truck Arrived Today at the Boston Food Bank

The theme for Social Media Breakfast #11 in Boston in December was "Social Media for Social Good."   To kick off the event,  Bob Collins and I organized a call to action for the group.  Tyson Foods was willing to donate 100 pounds of protein to the Boston Food Bank per comment on its Hunger Relief blog.  (Tyson Foods has perfected a social media strategy that leverages blog comments for food donations as noted on the Fast Company blog.)    Within 90 minutes, we had 300 plus comments - enough for one truckload.   We had the second truckload within 2.5 hours and had over 800 comments.   Thanks to all who helped make this a success and to Tyson Foods for their generosity.   

I got an email from Stacy Wong at the Greater Boston Food Bank along with the above photos showing the second truck delivery this morning.  Stacy reports

Here's the truck parked outside The Greater Boston Food Bank during the delivery, an inside view of the truck and the first pallet of chicken off the truck (with food bank logo). There were several different kinds of chicken delivered. We're not great photographers here at The Food Bank, but I hope the idea gets across that this is a lot of chicken and it's very much appreciated. This is the second truck load (the first arrived last week).

That's a lot of chicken, but the work of addressing hunger never ends.  In January, the Greater Boston Food Bank will be holding a series of events to raise money and food to end hunger in Boston all month long, it's super hunger month.

Comments

[Stacy Wong]

The Greater Boston Food Bank staff sends a big and heartfelt THANK YOU to Tyson and everyone involved with the Social Media Breakfast. You are terrific. This donation will provide nutritious food for a lot of people who need food assistance. Good quality protein such as this chicken is a highly valued donation.
Happy New Year,
Stacy

Stacy Wong
Public Relations Manager
The Greater Boston Food Bank
www.gbfb.org
(617) 598-5067
[email protected]
January is Super Hunger Month

[Glenn]

It's sad that so many animals had to suffer on Tyson's industrial farms to feed people. Wouldn't it be nice to help people without someone having to suffer and die?

[Jen Chiu]

Hi Beth,

Your offline + online calls to actions are great!

How does one sign up to attend a social media breakfast?

Thanks,
Jen