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Barb Chamberlain, MPA

Outstanding results, and I'll use this as an example of the power of Twitter in a presentation I'm doing in January for the Spokane MarComm Association on social media.

I would love to hear from someone at Tyson Foods about how this fits into their overall communications and cause-related marketing mix.

Driving people to the blog reinforces a connection between Tyson and hunger relief. Is that the only goal, or do they hope to sell more chicken, too?


Jonathan Burg

Thanks for sharing and kudos on a great project!


Great event, great preso and great meeting you, Beth. Sorry we didn't have more time to debate the merits of donating bits, atoms, ergs, seconds and pennies. Frank's slides are on his blog here

FM Days

It was a pleasure presenting with you and I hope we have a chance to do it again.


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