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Peggy Hoffman

Both your comments and Michael Gilbert's gave me pause ... thank you. You both honed into the importance of listening. In particular, one point Micheal made about the major technological elements of active listening being "(1) incorporating a wide range of media into our active listening workflow, including blog comments, email, our newsletter, our website, other blogs, and more, and (2) tracking content, authors, audiences, relationships, and communication history" sums up perhaps one very strong reason for putting focus on social media. But the challenge for all us continues to be carving the time in the day to understand and learn from what we're listening to. It will useful for those who are listening and acting on what they hear to begin to illustrate that process. I know in for my own associations, we're just beginning to really harness what we're learning.

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