Over the past few months, I have had the pleasure of working with NTEN and Holly Ross on a new community-driven social media and nonprofits curriculum project, funded by the Surdna Foundation. The best part of the project has been an opportunity to work with other people who are passionate about nonprofits and social media and instruction.
After a brief pause, the WeAreMedia project continues into September and October tasks. We've had some fantastic conversations and brainstorming on the wiki about the strategic issues, including how to know if social media is a good fit for your organization, strategy mapping, meeting resistance, storytelling, engagement skills, and ROI. The wiki content is a first draft, there will be also be a community-driven editing process. So far Laura Novig, Amy Sample Ward, Scarlett Swerdlow and Jocelyn Harmon have stepped up as editors. (If you're interested, you can sign up here for our) This is yet another experiment in working wikily -- taking participation a little deeper.
The collected resources on the wiki for the strategy modules will inform the face-to-face workshop that will take place in December. (I'm working on the syllabus this month - so it is a work in progress and your feedback in the discussion tabs is also welcomed. )
We have another series of modules to brainstorm on the wiki and these are tactical - listen, participate, content, generating buzz, and social networking. (If you blog and want to host a discussion on one of these topics, drop me a comment.)
Later in September will have a wiki event to identify resources and tools for the tool box section. (Prizes will be offered too!) This is yet another little experiment in working wikily, -- getting people to contribute small chunks of content within a scaffold. We've broken down all the tools into different categories and for each category have created bite-sized small chunks of content that we need your help to create. Adding content them can take you any where from 5 minutes to 30 minutes to contribute.
The categories of tools are loosely based on the Conversation Prism from Brian Solis. This list isn't comprehensive, it does NOT include every possible social media tool or category known to mankind - there are literally hundreds, if not thousands. We've narrowed down the categories to the ones that many nonprofits are already using and organized so they relate to key themes of the Tactical Track.
Here's a sneak peek.
We've organized different ways to participate, from just a few minutes to a few hours and based on established wiki patterns.
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