The WeAreMedia project has been discussing and building six tactical modules on social media - the practice tips and resources you need before you start to focus on the tools. Last week, we finished an awesome module on sharing your story social media style, filled with lots of stories, tips, and resources contributed by the community. For this week, Module 4: Spreading Awareness and Generating Buzz. Your content may be lively, but does it have life? The tips and techniques in module will help give you content legs.
Social media tools can help you spread awareness and generate buzz about your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. Using social media to spread awareness is an excellent method for generating traffic. Best of all it is very low cost. Referrals from sites like Digg or StumbleUpon can be longer lasting than search engine results.
Here's what need for this module:
- What are your best tips for spreading buzz?
- What are some awesome examples from nonprofits?
- What are the best resources available - specifically we're looking for great primers on spreading buzz with Digg, StumbledUpon and Twitter.
Leave a comment or just add it to the wiki.
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