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Just minutes before clicking over from Twitter, our Outreach guy dropped by my office to ask me for the link to one of my Skunkworks projects, a drupal-centric site that pulls in RSS feeds from partners and google alerts and republishes their "teaser" stories with community tagging/rating/comments (and a master outbound RSS of course) -- his weekly newsletter to the volunteer service field was light on the stories this week, and he was looking around for anything else.

Grant Young

When I was working at WWF-Australia on the inaugural Earth Hour, I spent a lot of time following Google blog search alerts for chatter about the event, as well as reading and responding to comments on MySpace.

We were able to identify key questions about the event, as well as some key negative responses, and then respond in our broader comms and marketing efforts well before those issues became mainstream.

In another case, by following key enviro-blogs as well we were able to pick up a trend in dialogue towards nuclear power about a month before it hit the headlines in Australia.

Jon Camfield

Left the URL out of my skunkworks project:

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