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Emily Waugh

I don't have a particular story, but I think a situation in which a non-profit should not pursue a social media strategy is if they cannot support it, either through a dedicated volunteer or staff member who can maintain it. Nothing's worse than having a blog and never posting on it. Unless you have someone who can regularly blog, post news, photos, events, etc., don't do it. Stick with your regular web site until you can make it work. People won't come checking back at your blog day after day to see if you've made a post...if they visit one or two times and you haven't got anything new, then you lose them.

That is my opinion.


I totally agree with Emily, and I learned that the hard way. I had what I thought was a great blog and a great blogger. But getting this person to sit down and write was like forcing a child to eat their vegetables. It was so diffcult and became such a chore for me (hunting them down, asking when the next post would be, if they needed any help, etc.) that I finally had to pull the plug on the whole thing.

The other thing I learned? If you're getting someone to write a blog for your organziation, make sure they're a good writer. It seems almost silly to say but it's certainly of utmost importance. It's shocking how many educated people don't know basic grammar and sentence structure.

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