Photo by Editor B
This week we'll be discussing and building Module 2: Thinking About Social Media Strategically? as part of NTEN's We Are Media: Social Media Starter Kit for Nonprofits project. In Module 1, we covered the what and why of social media and explored whether incorporating a social media strategy into your nonprofit organization's overall communications plan made sense. In module 2, we look at these learning goals:
- To understand the elements of a social media strategy map
- To understand how to craft realistic social media goals, identify your target audience, understand context, participation and conversation strategy, and messenger.
- To understand how to best link your social media strategy with your organization's "traditional" Internet/marketing communications plan.
The inspiration for some of the ideas in this module came from Chris Brogan, CCTV's VT Nonprofit Tools Wiki and a question raised by Nancy Schwartz in the first module. In addition, these smart folks sign up for the "swarm" Sue Cline, Lauren-Glenn Davitian, Kivi Leroux Miller, Michelle Murrain, and Scarlett Swerdlow - so we'll definitely see this module unfold over the next few days.
Today, please share what you think a social media strategy map looks like? What are the general components of a plan?
Leave a comment, write a blog post (tag it with "wearemedia"), drop your ideas or edit pages in the wiki or point to a fabulous blog post or article that answers these questions.
NTEN's Social Media curriculum project where the community is the curriculum! We invite you to join the conversation each week as roll we out a new theme related to social media and nonprofits. Come join the smart people coming along on this trip or buzz in to help us identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media to change the world.
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