We Are Media Module 3: Social Media Ready Nonprofit - Dealing With Resistance

Flickr photo by Amber Rhea

This week we'll be discussing and building Module 3: The Social Media Ready Nonprofit Organization: Dealing with Resistance as part of NTEN's We Are Media: Social Media Starter Kit for Nonprofits project.  Last week in Module 2, we covered how to think about social media strategically so it supports your organization's mission and reaches your target audience or group of stakeholders.  But as many nonprofits have discovered before they can use social media to change the world outside their organizations, they may need to implement a social change strategy behind the organization's firewall.

This module is about organization change issues you may encounter and and how to manage them.

For today, we're discussing what are the common signs of organizational resistance to social media within nonprofit organizations? What are some of the common misconceptions?

Today, please share the tell tale signs of resistance and common misconceptions that you've encountered that lead to a brick wall.

Leave a comment, write a blog post (tag it with "wearemedia"), drop your ideas or edit pages in the wiki or point to a fabulous blog post or article that answers these questions.

Comments

[Pippo Link]

A Friend's Greeting

I'd like to be the sort of friend that
you have been to me;
I'd like to be the help that
you've been always glad to be;

I'd like to mean as much to you
each minute of the day
As you have meant, old friend of mine,
to me along the way.

I'd like to do the big things and
the splendid things for you,
To brush the gray from out your skies
and leave them only blue;

I'd like to say the kindly things that
I so oft have heard,
And feel that I could rouse your soul
the way that mine you've stirred.

I'd like to give you back the joy
that you have given me,
Yet that were wishing you a need
I hope will never be;

I'd like to make you feel as rich as I,
who travel on
Undaunted in the darkest hours with you to
lean upon.

I'm wishing at this time that I
could but repay
A portion of the gladness that
you've strewn along my way;

And could I have one wish this year,
this only would it be:
I'd like to be the sort of friend
that you have been to me.

http://www.br3games.com