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May 2010

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« The Social Media Ready Nonprofit: What are your tips for being an effective social media evangelist to encourage adoption in your nonprofit? How do you get past the brick wall of resistance? | Main | Obama Family Dog Campaign: From Rescue Dog to First Dog »


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Charles Bagnall

Hi Beth
I actually work for a database company but I specialise in charities and I keep a close eye on what my clients are doing on the web. Last year I ran a seminar on social networking, we heard a great success story from one charity's use of MySpace (, and it seemed ready to take off. Since then however, it seems to have stalled somewhat and one of the main arguments given by the 'its a crackpot idea' brigade is that the big sites are consumer sites for individuals, and the sites (FB, Bebo, etc) do not in theory allow organisations to have a presence. Many get round this my opening a page in their own name and then adding a application to it - but the bosses don't like this devious approach. Should charities be campaigning the big sites to be more open minded about charity-led pages or just more imaginative about how they get round the limitations?

Shailesh Ghimire

Organizational commenting (participation) is rather difficult to accomplish. Our organization is in the midst of working on engaging clients/prospects within social media, but developing a coherent message has been somewhat challenging. I'm going to check out the links you provided and see what I can learn.


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