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Nina Simon

With regard to step 4, some museums are now experimenting with hosting meetups for various online communities, from knitters to Yelpers. The Ontario Science Centre, a leader in production of online video about science, is hosting a big YouTube meetup this August. For them, it's an opportunity to provide a non-commercial, friendly space for a social meeting--and by hosting these folks, they are inviting them to create thousands of videos set at the Science Centre.

The Science Museum of Minnesota also has wonderful stories of people who chat with their staff online on their ScienceBuzz site and then come to the real museum and are thrilled to meet the staff member behind the online username.

To me, this is a natural for museums and libraries since we have great physical spaces for offline and can really tie our onsite and online activities in this way.

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