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« Net2 ThinkTank: How Can Nonprofits Use Online Video To Raise Money? | Main | WeAreMedia Week 2: Got Social Media Strategy Planning Template? »


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Account Deleted

Hey Beth -

This is a great resource - thanks for posting about it. We've used Facebook for short campaign actions - like inviting people to call their members of congress about a specific issue. We set up an "event" and people RSVP. There was some confusion at first about whether or not we were asking people to come to an actual event, or just make a phone call (it was the latter.) It's hard to track our success (or failure), because some people say they will call (by RSVPing yes). It's hard to know if they follow through with their yes. We had one success with using this organizing style. One of our staff gave a presentation at a student conference about our work on the farm bill. We had an urgent action alert to call congress about the bill and he encouraged students to send a message to all their friends and/or set up an event to ask them to call. Our call rate went up during that alert. Our social networking "stuff" has worked best when its integrated with our "real" world organizing.


Thank you for sharing this I am passing it on to some non profits ...


Maddie Grant

I have been thinking about this issue of getting to a new model of strategic planning or strategic thinking for a qhile and the model I find most interesting is the concept of agile planning, modified to suit non-profits or associations. I blogged about it here - and also here -

It boils down to beta testing everything, where the possibility of "failure" is factored into every strategic decision so that adjustments can be made quickly and seamlessly as part of the process. I think for social media strategy, it's crucial to have this kind of thinking as core to the planning, because you really don't know (despite what your goals might be) how the social sphere will engage with your efforts - but it's so flexible, by nature, that you can hopefully roll with the tide and adjust your specific projects as you go along. What do you think about this?


Thanks for the mention - and the thoughtful review of our guide!

Mary Joyce
Co-founder, DigiActive

Dan Schultz

Its great to see that you enjoyed the guide - Thanks for the wonderful mention.

Peter Njenga

I have just downloaded the Guide.
Will be back with a comment once I read it.

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