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Web Success Diva

This is a great post, Twitter is very effective, if used in the "right" way :-) Thanks for sharing.

Maria Reyes-McDavis

Beth Kanter

Maria,

How would you describe using it in the "right way"?

Web Success Diva

Great question. What's most important about Twitter is the need to remember, it is a "permission-for-dialogue" based medium -- one that is much more intimate than other forms of social media. Everything you tweet, every contact you make, could be literally hitting the recipient "live" and "in their face."

Example, you wouldn't stand in someone's face and shout "read my blog!" You'd likely mention it within the relevant context of a dialogue.

Twitter is all about the dialogue. Dialogue is two-sided and involves listening and participating at a valuable level. Companies (etc) using Twitter get the most from it when they:

-- "listen" as much as they tweet
-- participate by adding real value to their community of followers
-- engage their followers in Q&A, feedback requests

One example of excellent use of Twitter (applicable to non-profits as well) is Zappos Shoes. (http://twitter.com/Zappos)

Maria :-)

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