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John Proffitt

Great post. Thanks for sharing. Glad to hear the Showcase folks are getting some exposure to this stuff.

I love the question from the audience: "What was your budget?" Hilarious. Budgets? We don't need no stinkin' budgets!

(Okay, yes we do.)

Beth Kanter


There always seem to be three questions from senior management:

* How much does it cost?
* Will require extra staff time?
* What is the value?

There's another question and this comes from communications or programming people that are not encultured in social media ..

* What about negative comments? What about controlling our message?

The great response from Pam Osborne - was that the community collaboratively corrects. If someone says something negative, the others correct them.

John Proffitt

Agreed. That's been my experience as well. My first real run-in was with a manager that freaked out when a YouTube video appeared on one of our web sites -- with our own uploaded video in it. "We don't want that YouTube logo on our site! Are we advertising for them now? We don't want our video to appear next to all that crap out there!"

I was stunned.

I've also had to educate folks about the negative comments thing. We do moderate comments closely, however, as our audience is not yet very tech savvy and so there's not enough folks to do the self-policing thing. We won't eliminate negative comments, just the ranting nasty stuff or anything that doesn't make sense or is way off-topic.

Controlling the message is a huge thing for old-school public broadcasting. I've certainly had managers stop just short of saying, "We don't want the PUBLIC involved in public broadcasting -- that would be CHAOS!"

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