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« People To People Fundraising Book Give-away | Main | America's Giving Challenge Official Results: We Came In First! Thank You Everyone! »


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Amy Sample Ward

I've been thinking a lot about person-to-person fundraising in light of the Giving Challenge and other holiday campaigns. The 3 most important things to remember, in my opinion, when designing, starting and carrying out a peer-peer fundraising campaign are:

1. Other people are not you but they are LIKE you - you know what kind of stories resonate with yourself and what motivates you, so go with what you know.

2. People WANT to give but need you to make it as easy as possible - give them the direct link to donate, ask for a doable amount for donations, provide other ways to support if they can't/don't want to give money (like a simple message they can copy with a link to ask their networks to donate).

3. Peer-peer means that these people are your FRIENDS, so treat them that way - ask for support (forwarding, donating, linking, etc.) in a personal way, thank people for supporting the campaign in a personal way. Like in #1, remember how you would feel as a participant and not just leader in the campaign, you would want to be personally included, too!

Looking forward to reading all of the great ideas for peer-peer fundraising; it's an exciting field!

Amy Sample Ward

Sorry, Beth - too many tabs open! Posted comment on wrong tab :)


Jamal's comment about FB serving as a glorified petition really resonates with me. I actually see much more potential for FaceBbok, but I also see that lots of orgs are treating this web 2.0 tool in a web 1.0 way. I.E. - here's my message, tell a friend! What they need to do is find ways to let people create their own messages by interacting more deeply with the org and its causes. This will mean using Facebook as PART of a larger social media strategy. If you're only using Facebook, you're pretty limited as to what you can do.

Caitlin Ochs

An excellent subject that demands more scrutiny. Yes, Facebook is great for organizing and connecting people for specific events but, for long-term activism, it is not the best tool. A group with tons of members is notable but what does it mean? It's easy to join a group, but much harder to make real change. The concept of "serial causes" is one well worth exploring because it brings up possible limits of Facebook, or perhaps as mentioned the need to use it as a compliment not as a focus to your cause. It's easy to join a group, especially one that is popular. I think an interesting follow up and compliment to this article would be to interview other leaders of successful causes to document their experience with keeping interest alive after their events ended. The recent international protest against the FARC in Columbia would be a good case to examine. Launched and organized on Facebook less than a month it drew hundreds of thousands of participants, but what was the follow up, what resulted? These are the important questions to ask.

Beth Kanter

Is a limit of Facebook or is it a different human behavior?
Also, it might be interesting to interview some cause joiners or some of the serial activists themselves. I have a video interview that I need to post ...

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