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Excellent points, Beth. I love the bridge metaphor.

I agree - what nonprofits and online advocates should really be taking from all this is: the potential is there with social media tools, and really that potential is the power of many. Whether it's many who will advocate for your cause, or many who will donate to your cause, the idea is that there are more tools to build more relationships with more people.

But potential doesn't necessarily equal results, and it's up to the individuals and organizations to invest in the tools (build those bridges!) in order to generate the results.

This has generated some great discussion, here and back on the NTEN blog. Thank you for being such a great example of how these tools can work.

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