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ville vesterinen

Really enjoyed reading your thoughts on social media and how it applies to worthy causes that Nonprofits push -really good stuff Beth! Will follow your blog and spread the word :)

Beth Kanter

thanks so much. I like what you wrote about the YES2.0 as related to brands.

Danielle Brigida

This is excellent information. Social media is great for empowering your audience but it's extremely hard to quantify.

Dunan Work

The reputation index looks like a good direction. However, I think that the ability to measure influence of blogs is still a lot more accurate than attempts to measure influence through most other social media. This is because blogs – and maybe to a lesser degree, Twitter -- are much more able to directly measure attention and influence. Counting number of friends on Friendster or contacts on LinkedIn is much less about real influence because those numbers can be controlled by the person being measured. It’s analogous to measuring influence on blogs by counting the number of blogs in the blogger’s own blogroll. In some cases, yes, number of friends does actually reflect influence, but currently there’s no way to tell who invited whom or how strong the connections actually are. Data on influence within social networks is actually there – in LinkedIn maybe especially – but it still hasn’t been pulled together to create a decent reputation indicator.

Distinguishing between meme starters, spreaders, commentators, and adopters sounds like especially useful information for creating a strategy to spread your own messages. But it also seems like a strategy that requires a lot of personal analysis (work), over time, and not something that’s so easy to stick into a computed index. ??

Jonny Bentwood

Hi Beth

Thanks for the link to the white paper. You have written a very good summary of the paper highlighting some of the key points. However, what I found most interesting is how you intend to use these concepts for the non profit sector.

In relation to Dunan's comment above, I truly believe that even though automation will get us down the road a short way, the greatest headway will come through 'hard work' engaging and understanding a target audience.

Look forward to reading more of your thoughts.


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