My Photo

About Beth Kanter

Enter your email address:

Delivered by FeedBurner

Beth's Blog: Channels, Screencasts, and Videos

Awards, Nominations, and Board Memberships

May 2010

Sun Mon Tue Wed Thu Fri Sat
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31          


Site Tracking

  • This is my Google PageRank™ - SmE Rank free service Powered by Scriptme

« A Little Pecha-Kucha for my NTC ROI of Social Media Panel | Main | Online Photo Sharing in Plain English »


Feed You can follow this conversation by subscribing to the comment feed for this post.


I don't have an example to share, however I do agree that ROI isn't just about the numbers (bearing in mind that the "investment" in ROI can be investments other than money, e.g. time).

Generally, advocacy organisations deal with this frequently. How do you measure what impact your organisation has on the attitudes of the general public, for example? In addition, if a change in attitude does occur, how do you know that it was *your* organisation that brought about that change? I think this is one reason why advocacy organisations have a disproportionately large take-up of social media: they are used to doing work that doesn't have tangible benefits and therefore feel more comfortable doing it.

Best of luck with your presentation Beth :) I think your example of quantifying love is an excellent example to use!

Beth Kanter

Couldn't resist the Beatles song.

But your comment makes think of ROI tolerance as part of the organization's culture. Maybe advocacy .orgs are less risk tolerant?

Rolf Kleef

Hi Beth, have you seen work on "social return on investment"? The New Economics Foundation has an interesting publication on how they do that at:

That's not a concrete example, I don't think I have one :-) it usually still boils down to measuring a couple of outcomes as indicators for possible impacts, without quantifying or valuating those impacts.

And I agree with "Gilb's Law": measuring helps. It's not so much about making sense of numbers, but about making sense of how you understand the world you work in, and making assumptions and beliefs explicit.

The comments to this entry are closed.