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Beth Dunn

What are your goals? What do you think Twitter can do to help you reach those goals?

If you are mostly interested in listening (to a community that is active on Twitter), then that might indicate that Twitter would be worth some of your time. If you're more interested in Talking (getting a message out, advertising your brand/events), just be sure you're willing to listen first, and in an ongoing way.

As with a lot of social media, you really have to ask:

1. Who am I trying to reach?
2. Are they there (active and engaged on Twitter)?
3. What do I propose to do with/to them once I find them?
4. Do I have the time, resources, and sustained interest to stay involved?

Using Twitter is like having a sleeping baby in the next room. You have to keep one ear open all the time - the pie chart of your attention is always going to have that one slice that says BABY on it.


@Beth Dunn -- "using Twitter is like having a sleeping baby in the next room" ... nice!

@Kanter -- excellent post. I love Pistachio's list. Makes me think of something Doc wrote a couple days back:

Fourth, the thing companies need to do most is stop being all “strategic” about how their people communicate. Stop running all speech through official orifices. Some businesses have highly regulated speech, to be sure. Pharmaceuticals come to mind. But most companies would benefit from having their employees talk about what they do. Yet there are still too many companies where employees can’t say a damn thing without clearing it somehow. And in too many companies employees give up because the company’s communications policy is modeled on a fort, complete with firewalls that would put the average dictatorship to shame. If a company wants to get social, they should let their employees talk. And trust them.

Bottom line: companies aren’t people. If you like talking about your work, and doing that helps your company, the “social network” mission is accomplished. Simple as that.

Beth Kanter


I love that quote.

But that's a real culture shift.

What advice do you give to organizations on how to change the culture to make this change. Are there organizations that shouldn't change? What are the implications of not making this shift?


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