In a comment on the Twitter post, Pistachio suggested that if nonprofits want to understand the power of Twitter, they should check out the Frozen Pea Fund, launching on December 21st.
If you aren't involved in the twitter community, you may be wondering, what's this all about. Susan Reynolds, an artist and social media maven, was diagnosed with Breast cancer. As she announced on her blog, "I use Twitter to fight Cancer." Without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas.
As Pistachio mentions, "This arose spontaneously. From love, connection, support and caring. It's spreading like wildfire. We just added www.twitter.com/PEAple yesterday to offer the PEAvatar folks their own Twitter "channel" to come together and share information, ideas & support." You can feel the love and community in the comments to this post. There is also the fund drive.
Pistachio adds "The power here, and what will happen tomorrow in the fund drive, comes from connection and love. There's no trick, tip or shortcut to get there. But the potential momentum nonprofits could achieve through social media if they start genuinely engaging, listening, experimenting and trying? Staggering."
Now off to figure out how to make a Peavator
Love that Pistachio quote... it's true, no trick really -- you just have to do it.
If Twitter would roll out a super-smooth groups function to bring users together around an affinity, a cause/campaign etc -- with ability to tag or otherwise classify your group to make it findable -- it'd become easier for npo's to leverage.
Posted by: iwilker | December 21, 2007 at 08:13 AM
Thanks for stopping by .. where should we sound folks to who want to help?
Posted by: Beth Kanter | February 04, 2008 at 03:58 AM