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May 2010

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Connie Reece

Great post, Beth. And it's not just nonprofits that don't move fast - it's most businesses. Those of us who work in social media HAVE to recognize this and work with it. We can't slap social media Band-aids on a communications effort and expect it to work. Each client has different needs and a different culture. Our job is to work within those parameters and suggest solutions that help them successfully integrate social networking into their organization. Theory is one thing -- putting those theories into practice takes a different skill set. And one of those skills is patience. :)

Chris Brogan...

Curse Spock and Quetchup, and also, thank you Spock and Quetchup. It's returned us to thinking about such tools. Im' looking forward to the meme going forward.

Jeane Goforth

I disagree about building the network slowly and that size doesn't matter. The book 'Nexus' by Mark Buchanan explains that the most important connections in a 'small world' network are the weak ones because they tie together groups that otherwise would not be connected. In trying to get our community music school off the ground, we've been 'friending' everyone we can, focusing on locals but not rejecting anyone. As a result, we have found some amazing people who we otherwise would not have: someone whose doctoral thesis relates and thus wants to get involved, someone at a local radio station, a craft collective that wants to do some 'cause-related marketing'.
And the numbers give us weight with local politicians as well. In a moment we can send a message to our group on Facebook or a bulletin to our friends on MySpace and contact thousands. Powerful.

Nils Geylen

Even if you don't spread yourself too thinly, sometimes services disappoint. 8apps is shutting down, for instance. But it's sound advice nonetheless.


Thanks for starting this meme, it really made me reflect. That's a good start to the New Year!

Peter Gulka

If I could start over

1) I would have picked a specific goal for my community ( to achieve in 2007 and focused on how that goal could be achieved.

2) In addition to a yearly fgoal I would have picked the 2008 goal in July or August so that when the 2007 goal was completed I could jump onto the next one.

Going forward:

1) Keep it simple - my community can;t be all things to all people, and it cannot compete with the "official" forums Blackbuad provides. It has to fill a need that is not being filled and I need to spend more time finding out what that need is.

2) more calls to action - to really engage my people I need to increase their sense of ownership in the community.

3) Help others - yes my group has a specific purpose, but everyone without exception is involved with non-profits and social change. I want to leverage that mentality into focused efforts for one or two specific organizations over the year. That may be direct financial donations, or donated help to get their data system running ata level it doesn't now.

Leyla Farah

Has anyone else seen today's NPT newsletter announcing that social networking for nonprofits is already dead?

There's so much short-sightedness surrounding this topic that it just breaks my heart. The benefits of a comprehensive web presence (that includes a great main site, as well as extensions into social networks) can't be overstated. As existing donor bases age out, organizations have to find ways to communicate with younger, and more widely distributed, audiences.

How can we address the perception that this is all a "silly Web 2.0 trend"? It's irresponsible, and does so much more harm than good!

Leyla Farah
Cause+Effect - Public Relations with a Purpose

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