Chris Brogan's Social Media 100

Flickr Photo by My Alieness

Chris Brogan, one of my favorite bloggers, has started a project called The Social Media 100 where he has pledged to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for business, organization, or personal interests.

The one I stumbled upon is called "Social Media Starter Pack"  I love his categories for organizing the information.  He begins with listening and offers these excellent small steps:

What should you listen to? It depends on how you’re intending to use the tool, but if you’re part of a company in a certain space, here’s a way to think of it:

• Build an ego search- Use tools like Technorati and Google Blogsearch to build a search on your company’s name, your products’ names, key employees’ names, etc.
• Build the same for your competitors.
• Find blogs about your specific space or industry and subscribe to a handful of them. (Easier to add tons and subtract a few than think you’re getting the best and be missing something better).
• Find a few tangential categories. If you’re in software, subscribe to an art or marketing blog. If you’re in marketing and PR, subscribe to an economy blog.
• Add in a few hobbies. This should help you use this reader more frequently. (Don’t overdo it, kids.)

I'm seriously inspired by Chris's idea and would like to start something like this in 2008, hmm ...  a new year's resolution is brewing.

 

Comments

[Andre]

I recently wrote about this too Beth! Chris is definitely a voice in social media that I listen to. Looking forward to his next several posts!