Nonprofit Adoption of Social Media: Results of New Research Study

A big hat tip to Nedra Weinreich for a link to this study about nonprofit social media adoption:

Nora Barnes and Eric Mattson at U Mass Dartmouth surveyed the 200 largest nonprofits and found that they are adopting social media at a much faster pace than the business world, with 75 percent using some form of social media like blogs, social networking sites, podcasts, wikis or other formats. Makes a lot of sense, given that these tools are mostly free or low-cost, and yet so effective.

There is an executive summary available at the site with a couple of charts showing familiarity, usage of tools, monitoring and management.   Since this is only a sneak peak at the executive summary and charts, it will be interesting to read the forthcoming papers to be published in 2008.

This study paints a different picture than a study released earlier this year by the Overbrook Foundation that found nonprofits in a perpetual state of anxiety about which web2.0 tools to pay attention to.

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Comments

[John Breyault]

Thanks for the great tip, Beth!

[Neha]

Thanks Beth - passed the study around to all my friends - the executive summary of the study has some great insights!