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Amy Sample Ward

I don't think size matters! Even small grassroots nonprofits could and should be taking advantage of social media tools, especially when it comes to fundraising. Some would even argue that it is most important for the smaller organizations as they are already behind the larger organizations when it comes to internal capacity, awareness, and resources.

The three things that you like best about the Fight Hunger campaign application are the three take aways, all ready to be scaled, for smaller nonprofits. Make sure that the campaign doesn't require donation of money from the participant—they could be raising awareness of your campaign instead, etc. Direct people back into your site with plenty of options for continued giving, staying in the loop, and other media tools like blogs and videos to view. Put campaigns out in the places where people can find them and take action without you directly asking them to, like Facebook.

Fight Hunger's campaign is a great example - thanks for sharing!

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