Google Analytics Videos on YouTube!

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers, Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics.   I just had to blog this one about bounce rate

Some points that made smile.

Definition:
Bounce Rate is the brilliantly dumb metric
It defines customer experience:  I came, I puked, I left

• Answers:  Where are you acquiring crappy traffic from?
• Average bounce rate for web sites – according to Kaushik is 40-60%
• Bounce rate is a great qualifying metric – good to cross-tab with other reports
• Measure bounce rate for your entire site,  core acquisition strategies, bounce rate for your entry pages, bounce rate for your ad words landing pages. 
• Bounce rate won’t give you all the answers, but will quickly help you to boil down where things aren’t going right.
• Referrals Where is all my traffic coming from? L
• Look at it by bounce rate Entry/Exit Pages Important to look at entry pages by bounce rate too Ask, are these pages are doing a good enough job as your home page where you are investing a lot of time and love?   These are where people