I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers, Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics. I just had to blog this one about bounce rate
Some points that made smile.
Definition:
Bounce Rate
is the brilliantly dumb
metric
It defines customer experience: I came, I puked, I left
- Answers: Where are you acquiring crappy traffic from?
- Average bounce rate for web sites – according to Kaushik is 40-60%
- Bounce rate is a great qualifying metric – good to cross-tab with other reports
- Measure bounce rate for your entire site, core acquisition strategies, bounce rate for your entry pages, bounce rate for your ad words landing pages.
- Bounce rate won’t give you all the answers, but will quickly help you to boil down where things aren’t going right.
- Referrals Where is all my traffic coming from? L
- Look at it by bounce rate Entry/Exit Pages Important to look at entry pages by bounce rate too Ask, are these pages are doing a good enough job as your home page where you are investing a lot of time and love? These are where people
Comments