Marnie Webb asks a good question about the tools for measuring social networks.
But then what does that do to web analytics? How do you map these social networks? What tools are available? What tools do we need? This isn’t just about measuring numbers. It’s got to be about the depth and value of the connections between members in a social network. How does that get represented?
I am more curious about the metrics and how you use that information. I guess I am wondering about the ROI of friendship!
Certainly, we aren't going to measure success by the number of friends we have? How do understand the benefits of having these connections? So, intangible. What are measuring? Then, does the tool really gather up the information we need to determine whether or not we've accomplished.
I'm not debating the value, I've found value.
- How does my social network (my Facebook profile) help deepen my expertise?
- How does it help me get work?
- How does it help me drive traffic to my blog?
- How does it help do my work, the work of knowledge work?
- How much time am I investing and what is the return?
My colleague Susan Mernitt acknowledges the value and is moving onto the perfected implementation:
Others can debate the valuation, my interest is the execution and build out of the concept. There's alot to savor, and alot to be learned, and I am still eager to see what next big thing the FB experience is training us for.
Chris Brogan wants to turn friends or social network analysis data into actionable information.
And, now the reason why you have a Mary Poppins song. Marnie mentions touchgraph. I just found another one called Socialistics for Facebook. Here's the review. It was pretty buggy ...
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