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John Powers

Technovist raises important points. Tonight I wanted to link to a really great place--a clubhouse to encourage peer support for people recovering from mental illness near where I live.

I was so surprised that the organization which the clubhouse is a part surely has an annual budget of a million or more. But the Web site is like something I would do, that is, it's broken all over.

When non-profits can't even get brochureware together, it's clear the problem isn't just tools.

That's why your attention to "Why it matters" really matters. My sense is organizations like the one I mention can leap frog to Web 2.0 if only they can get their thinking around that it actually does matter.

Michele Martin

This is a really interesting topic that I'm hoping to have time to delve into this week.

Honestly, I think that the only way to get nonprofits to start using the tools is if we can find ways for individuals within those organizations to start using them for personal reasons. I'll give an example.

I do a lot of work with organizations on how to use career plans with their customers. When I try to show them career planning as it relates to their customers, they often don't "get it" because they're very hung up on what they think they already know about career planning for clients. But when I show them how to do their own career plans and then discuss how this applies to working with clients, then they get it.

When I think about my own learning curve with Web 2.0, I got into blogging, etc. because I wanted a way to share my art online. As I got into things more deeply, I began to see applications to my work and began to experiment with ways to use blogs in my work. Same thing with wikis--I started playing with them for myself and then began to apply them in my work environment.

I think that it's too big a leap for people to go from no familiarity with the tools to having to use them in what feels like the high stakes environment of work. If we can find ways for them to start playing with Web 2.0 in the personal realm, I think that they will naturally begin to apply this knowledge in the professional realm.

My .02 this morning.

Laura Whitehead

Hi Beth - a great summary, and I'm going to look into this report in detail soon. I agree wholly with Michele's comments above. I do feel the tide is beginning to turn and that in the next year or two there will be a big leap in nonprofits taking part more. The enthusiasm is rising, and hopefully next the learning and understanding. With more and more social applications enabling easier and open participation and sharing in the nonprofit arena, I do feel we'll be seeing a very different / enhanced use of the web to communicate our services and stories in the coming years ahead.

Brian Zhang

things are more challenging in 3rd world country, and I am not talking about the one just out of civic war like Liberia where having the lights at night is a luxury thing don't mention the web2.0, well I am here in Beijing China where 120million internet users and 140 million cell phone users, the web2.0 startups were like hot cake going out of stock for VCs year ago and on the other side NPOs are struggling in many ways, some of them are lucky enough to have a working fax machine on their desk, so education is for sure the first thing come to mind that NGO can do more if they could learn few new tricks with social web and its tools, is kind of netsquared but in Chinese, and we add another service like building website hoping by working with a NGO from the ground level may be easier to help them catching up speed if they know nothing about how web1.0 could discourage them from being self-efficient using the web tools, in the end of the day if NGO get lost in trying using those flashy tools how good is that? I didn 't have email until 1997, and I didn't know how to reply SMS on my cell phone just couple years ago, and I in early 30s, so those NGO people could have failed behind, my mother knows how to use SMS nowdays, she was so addicted in a while, so what will be the bottom to push for NGO to be addicted in learning new stuff? Could anyone share your idea?

Carol Seidl

Our company just helped launch a not-for-profit blogsite that strives to engage people on issues related to health care in the U.S. The site,, is seeking to provide multiple channels of video content (as well as text) and collect video commentary and text from visitors. Beth, I'm interested in you r opinion of how well this site embodies the principles of Web 2.0.

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