Photo from Gina Britt Bravo over at Netsquared points this gem from Marnie Webb. It is a guest column, "Harness the social web before it harnesses you" in the Philanthropy Journal. The column is short so go read the whole thing right now. But for me, this paragraph is resonating.
The trick is for nonprofits to set themselves up to harness all this energy and power in ways that are manageable, meaningful and do not end up squirreling away countless hours on new opportunities simply because they are bright and shiny.
And a belated congrats on the new job title, "Co-Ceo." That means Marnie's blog is now an example of personal blog written by a nonprofit organizational leader. Her column offers some good advice about transparency too:
You have to decide what you can share because – and let's be honest here – transparency isn't always the best thing.
Do you really want to be blogging about your impressions of a candidate for a new position or the beginning of a relationship with an important funder?
Probably not.
Take some time to decide what your organizational boundaries are.
Something is happening, even if we don't know what exactly yet.
So get on board so you can be there when the train really starts moving.
Thanks for the link to Marnie's article!
Posted by: eschipul | August 02, 2007 at 10:14 AM