Jerimiah Owyang points to a social media measurement tool called Blogscope. In the post, he includes a paragraph about why social media measurement is important (for businesses)
Why is social media measurement important? With the brands being so decentralized, marketers now know that marketing has shifted off two domains –the scope is the whole web. Individuals are influenced by word of mouth and discussions, so social media measurement is tied to the holy grail of marketing –ROI.
Following the link to this post "The need to centralize brand in a decentralized world" made me link of a recent post from Amy Gahran about Jack Vinson (both of whom I hung out with at BlogHer). And, of course, as I read down the comments I see one from Amy!
Jeremiah emphasizes the need for Digital Lifestule Aggregation (I'm thinking of that People Aggregator T-Shirt Lisa Canter gave me at BlogHer 2006)
The desire to track and centralize data and media created on the disparte web is growing for both individual users and corporate brands. The need for Digital Lifestyle Aggregation rapidly approaches
Jeremiah projects the future:
First of all, please don’t think you can control your brand, it’s not about that. But you’ll start to need these tools to, track, and centralize one’s brand (and everything associated around it) in a decentralized world. I’ve predicted that the future websites will be community based websites, so aggregating that content in one area helps to make you the first stop for product knowledge.
Comments