If you type in the word "Beth," my blog comes up as the first organic search engine results (unpaid search results). Of course, I suspect that I'm not the "beth" most people are searching for because the people that visit my blog after typing the word "beth" into a search leave after ten seconds on average. (Based on an analysis of 6 months of google analytics data)
So, I have some questions ..
If you were going to use a GoogleAdWords Campaign, how would you leverage this situation?
How might I use this information?
I'm thinking it might be a way to make some point about social media metrics for a presentation I'm working on, but I'm brain dead and my wrists hurt ... any ideas?
First, let's start with the fact that you are using "length of visit" measure or judge these visitors as the 'wrong' kind of visitors.
That being said, my first question would be to ask what the average length of visit for people you do want? Can you offer a comparsion from google analytics for people who search using the terms "Beth's Blog"?
I think the simplest no-brainer here would be IF you were to market your blog using Google AdWords... you should go after those that type in the search term that is providing the highest average visitor length.
Posted by: a fundraiser | July 14, 2007 at 08:18 PM
well, even if it's by mistake - congrats!
(...all i get with my name is porn and pet dogs)
Posted by: suzi grishpul | July 18, 2007 at 02:22 PM